Ginta @ginta at the Venice Film Festival 2023. Dress, Edward Arsouni. Shoes, Rene Caovilla. Jewelry, Hassan Zadeh. Makeup, Amir Sdiri. Hair, Chiara Cassini. Photo, Higor Blanco.
Fresh from a journey at the Venice Film Festival 2023, where she shone as a singer and producer in the film industry, Ginta welcomes us into the world of innovation, empowerment, and the enchanting “sound of fashion.” In this conversation, we explore Ginta’s favorite link with the film festival, the profound significance of soundtracks in our lives, and the delicate balance of beauty.
Q: Ginta, you’ve just returned from the Venice Film Festival. What is the link you have with cinema?
Ginta: Cinema, for me, is another canvas for artistic expression. While my primary focus is music and production, I’ve always been fascinated by the convergence of different art forms. The link between cinema and my work lies in the shared goal of storytelling and evoking emotions.
I see music as an intrinsic part of cinema. It’s a realm where visuals and sound come together to create magic, and I’m thrilled to explore that connection whenever the opportunity arises. In my studio in Milan this is what we do.
This year I had the pleasure to wear the creation of the Vietnamese designer Joli Poli Couture on the red carpet for the premiere of the movie “Maestro” by Bradley Cooper, produced my Martin Scorsese and Steven Spielberg. The designer truly knows who to enhances the feminine silhouette with sensual corsets and lace.
Dress, Hind Zeidan. Shoes, Giuseppe Zanotti. Jewelry, Damiani. Makeup, Amir Sdiri. Hair, Chiara Cassini for Kerastase. Photo, Pietro Schiavetti – Courtesy of Campari.
Q: Your work often intertwines music with visual artistry. Can you elaborate on the importance of soundtracks in our lives?
Ginta: Soundtracks hold an incredibly powerful place in our lives. Music is like reality’s dopamine. It has the remarkable ability to amplify our experiences, evoking emotions and memories like nothing else can. Think about your favorite song or film. Close your eyes, and the soundtrack alone can transport you to the heart of the story, invoking the same feelings you had when you first experienced it.
Soundtracks have the power to make the ordinary extraordinary, the mundane magical. They heighten our senses and immerse us in the world of the narrative, making it richer and more meaningful.
While music is most commonly audible, it’s essential to recognize that the beauty of it extends beyond sound. It can be felt through gestures, seen through sight, and even perceived through vibrations.
Dress and jewelry, Joli Poli Couture. Shoes, Rene Caovilla. Makeup, Charlotte Tilbury. Hair, Nino Montana for Kerastase. Photo, Daniele Venturelli, Getty Image.
Q: Fashion month just started, with Milan and Paris shows round the corner. Can you expand on the connection between music and fashion, which seems to intrigue you greatly?
Ginta: Music and fashion share a profound connection that goes beyond what meets the eye (and ear). Both are powerful forms of expression and storytelling. While music speaks to our souls through sound, fashion does so through colors, shapes, and materials.
I explore ways to incorporate these elements by creating immersive experiences that engage multiple senses simultaneously. For example, in my fashion collaborations, I aim to translate the essence of colors, forms, and materials into sound. That’s where the project “Sound of Fashion” comes into play.
Dress, Hind Zeidan. Shoes, Giuseppe Zanotti. Jewelry, Damiani. Makeup, Amir Sdiri. Hair, Chiara Cassini for Kerastase. Photo, Pietro Schiavetti – Courtesy of Campari.
Q: You’ve made waves in the entertainment industry by creating the “sound of fashion.” Can you tell us more about this concept?
Ginta: The “sound of fashion” is a concept very close to my heart. It’s about blending the worlds of music, fashion, and technology in a way that transcends traditional boundaries. It’s not just about how something looks. It’s about how it sounds, how it feels, and the emotions it evokes.
In my production studio in Milan, we’ve been able to craft a unique synergy that captures the essence of fashion through sound. Besides classic music productions, we do create soundtracks for fashion stories, shows and on the other hand treat music with a keen aesthetic eye.
It’s about the two faces of the same medal. The “sound of fashion” transforms garments into melodies, runway shows into symphonies, and fashion into a multisensory journey.
Dress, Hind Zeidan. Shoes, Giuseppe Zanotti. Jewelry, Damiani. Makeup, Amir Sdiri. Hair, Chiara Cassini for Kerastase. Photo, Pietro Schiavetti – Courtesy of Campari.
Q: What’s your source of inspiration at the moment?
Ginta: I must admits that social media is one of my most unexpected sources of inspiration, motivation and encouragement. The social media application’s ability to build community and yield vulnerability is different than anything else before. I’ve never liked the Internet more, it makes me believe in humanity. There is so much nuance, room for complexity, and gray areas that are all to explore.
Dress, Edward Arsouni. Shoes, Rene Caovilla. Jewelry, Hassan Zadeh. Makeup, Amir Sdiri. Hair, Chiara Cassini. Photo, Higor Blanco.
Q: One striking aspect of your work is your commitment to women empowerment. Could you share more about how this theme influences your projects?
Ginta: In my production studio and among the teams I work with, I strive to create an environment where feminine creativity can thrive at its finest. I believe in the power of collaboration among strong, talented women. It’s about lifting each other up and celebrating our collective strength. When you have a feminine team who are passionate about their craft, who support and inspire each other, you create something truly extraordinary.
Dress & jewelry, Joli Poli Couture. Shoes, Rene Caovilla. Makeup, Charlotte Tilbury. Hair, Nino Montana for Kerastase. Photo, Daniele Venturelli, Getty Image.
Q: You often talk about the sense of beauty, emphasizing that it’s not only about aesthetics.
Ginta: Absolutely. Beauty is a multi-dimensional concept. It’s not confined to what we see with our eyes. It extends to what we hear, how we move, and how we express ourselves. Authenticity is a fundamental element of beauty. When we’re authentic, when we embrace our true selves and pour our hearts into our work, that authenticity shines through and resonates with others.
Beauty is in the sound of the voice, in the gestures, in the way we connect with others.
Dress, Hind Zeidan. Shoes, Giuseppe Zanotti. Jewelry, Damiani. Makeup, Amir Sdiri. Hair, Chiara Cassini for Kerastase. Photo, Pietro Schiavetti – Courtesy of Campari.
Q: What’s next on the horizon for Ginta? Any exciting projects you’d like to share?
Ginta: Currently, I’m focusing on my new single, “Unsaid,” which is a deeply personal project that’s been in the making for a while. It’s a harmonious blend of vintage and innovation, inviting listeners to ponder life’s biggest questions through uplifting melodies and catchy loops.
I’m always excited to continue pushing the boundaries of art and technology, creating immersive experiences and at this stage I became particularly focused on sharing my know-how of the entertainment industry. The journey of creativity is ongoing, and I can’t wait to see where it takes me next.
As our conversation with Ginta comes to a close, she invites us to embrace the “sound of fashion” and reminds us that beauty is not just a visual concept but a multisensory experience that touches the soul.
Dress, Edward Arsouni. Shoes, Rene Caovilla. Jewelry, Hassan Zadeh. Makeup, Amir Sdiri. Hair, Chiara Cassini. Photo, Higor Blanco.
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